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The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
Last accessed on Monday October 10, 2011
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The Tipping Point is the biography of an idea,
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It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics.
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epidemics in action.
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These three characteristics—one, contagiousness; two, the fact that little causes can have big effects; and three, that change happens not gradually but at one dramatic moment —are the same three principles that define how measles moves
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name given to that one dramatic moment in an epidemic when everything can change all at once is the Tipping Point.
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Epidemics are another example of geometric progression:
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Tipping Point is a place where the unexpected becomes expected,where radical change is more than possibility. It is—contrary to all our expectations—a certainty.
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